IMPROVING THE DIGITAL SKILLS OF TOURISM WORKERS
The main goal of the MINDS project is to contribute to the recovery of the tourism sector in Europe and overcome some of the challenges brought by the COVID-19 crisis. To do so, the specific objectives of the project are:
The MINDS project targets tourism workers in general but specifically focuses on supervisors and skilled craft workforce working in SMEs located in rural or isolated areas. The project pays particular attention to gender equality and addresses differences in relation to the access and use by underrepresented groups to the training programmes that are put in place. The project also focuses on adults with a low level of skills, knowledge and/or competences. In addition, the project is implementing trainings and workshops on COVID-19 safety protocols open to anyone within the tourism sector.
The MINDS training programme consists of different independent modules. Participants can take any modules.
Bases, goals and challenges for a new tourism planning paradigm: the Smart Tourism Destination (STD) model. Discussion on intelligent planning and management in tourism destinations. Presentation of STD model’s characteristics and methodology with: (i) Segittur’s diagnosis and planning methodology for Smart Tourism Destinations; (ii) the Valencian Community’s Smart Tourism Destination Methodology; and (iii) the STD model and the United Nations’ Sustainable Tourism Observatory. Introduction to TOTLAB, a commitment to intelligence and sustainability.
The reactivation of tourism destinations in the context of COVID-19 under the STD model, and presentation of good practices. Smart data basics: from data to tourism intelligence. Presentation of good practices on Tourism Intelligence.
Tourism Sustainability Plans, an example of transformation. Sustainability as a key element in Tourism destinations. The contribution of Smart Tourism Destinations to the Sustainable Development Goals.
Tourism Data Spaces: presentation of the DATES project on European Tourism data space. Presentation of data sharing initiatives to increase the intelligence of tourism destinations: (i) Digitalization in the tourism and hotel sector; (ii) Innovative technological solutions applied to tourism management. Success stories.
Making progress in STDs. NextGeneration projects to accelerate the transformation of tourism destinations. Data as a key part of decision making in STDs. The challenge of cybersecurity in tourism destinations.European initiatives supporting the smart and sustainable transformation of tourism destinations.
Specialized training to improve the skills of the value chain of Smart Tourist Destination
From September to November 2022
Blended training and workshops available in Spanish and Czech.
Training aimed to managers and technicians of tourist destinations, tour operators, professionals with interests in the tourism and technology sectors, the academic world, in order to educate, train, and improve the skills of those strategically responsible for the tourism sector.
- 14/09/2022: Smart management and planning in tourism destinations (online, Czech)
- 13/10/2022: Digital communication and content marketing (online, Czech)
- 19/10/2022: Smart management and planning in tourism destinations (online, Spanish)
- 26/10/2022: Digital transformation and Innovation applied to tourism destination management (online, Spanish)
- 07/11/2022: Sustainability as key to smart destinations (online, Spanish)
- 08/11/2022: Creating partnerships within rural communities supporting smart tourism as factor of sustainability (face-to-face, Czech Republic)
- 09/11/2022: The keys to digital transformation in tourism industry (online, Spanish)
- 14/11/2022: Tourism industry recovery in the European context (face-to-face, Czech Republic)
- 14/11/2022: Sustainable and smart tourism planning in the Balearic Islands (face-to-face, Spain)
- 21/11/2022: Smart management and planning in tourism destinations (blended, Czech)
- 25/11/2022: Sustainability as the key to smart destinations and micro destinations (face-to-face, Czech Republic)
International module [in English] – On-line workshop on the future of Smart Tourism, international differences
November 21, 2022 (schedule to be confirmed)
Online workshop in English
- Introduction: Misa Labarile
- Smart Tourism Destination: Giovanna Galasso, Intellera
- Cluster collaboration Alliance: Antonio Novo
- European Tourism Data Space: Dolores Ordóñez. Presentation of the EU project DATES
- Cascade funding for tourism: Ludek Kühr
- Future of Tourism: Czech Tourism Board and Segittur
- Final Remarks
Register here: registration form
International Dissemination Workshop – Online in English
November 29, 2022 (schedule to be confirmed)
Online workshop in English
The aim of the activity to present the project outcomes in the form of an interactive workshop. The event will be open to wide public but it will be mostly targeting high level stakeholders from public institutions, regions and also representatives of tourism associations The aim of the activity is to share the outcomes and result of the project on the EU/international level. During this event, guidelines and recommendations will be presented to main stakeholders of the tourism sector in Europe
International Dissemination Workshop:
The members of the MINDS project are dedicated to provide innovation to the tourism industry. As such they directly contribute to the digital transformation of the sector through the implementation of sustainable and innovation strategies. Part of their activities is to actively support tourism SMEs through training, knowledge transfer, mentoring, coaching and through the definition and implementation of innovation strategies. Being in close contact with these SMEs provide them the necessary knowledge to identify their needs and challenges. The implementation of digital and vocational training programmes for employees in tourism SMEs and the dissemination and awareness-raising on safety protocols in the tourism sector is therefore perfectly aligned with the activities of the MINDS partners and respond to the needs of the industry.
AnySolution is a Spanish SME that develops strategic methodologies and projects in the field of Research, Development and Innovation. The company specialises in tourism and Smart Cities and coordinates the es.INTERNET technology Smart City Work Group. It is also member of the SmartDestination Working Group in the University of the Balearic Islands, and vice-president and member of the executive committee of TURISTEC (International ICT -tourism cluster) and vice- president of PLANETIC (technological platform on ICT) and also it is member of other international technological platforms. AnySolution is member of the FIWARE community and of AIOTI. AnySolution is co-founder of the Digital Innovation Hub of the Balearic Islands for Artificial Intelligence and Tourism (DIHBAI-TUR), and now it currently manages the technical office of DIHBAI-TUR. AnySolution has been recognised as an Innovative SME (PYME Innovadora) by the National Ministry of Economy, Industry and Competitiveness.
DIH Tourism 4.0
Digital Travel Industry Innovation Hub provides a multidisciplinary platform of research institutions, governmental bodies, clusters and private companies focused on cooperation, information sharing, research and implementation of digital technologies in the travel industry. The key features of the hub are its multidisciplinarity, a wide range of cooperating national and international, public and private institutions, as well as the possibility of utilising unique infrastructures. Partners involved in the operation of the hub retain experts dealing with the future of digital destination management and marketing and new digital technologies in the travel industry in general. We do study and explain the issues not only from a technical perspective, but also from a procedural, organizational, legal, economic or sociological point of view. The hub is a non-profit organisation founded by BizGarden, a private non-profit research company with know how in digitalisation of touristic contents and implementation of new technologies and strategies and business model development, Czech Association of SMEs and the Travel Industry Union which consists of representatives of key private and public stakeholders in the travel industry in the Czech Republic.
The MINDS project has been funded with support of the European Commission under the ERASMUS+ Programme (contract number 2021-1-ES01-KA210-VET-000034544). This publication reflects the views only of the authors, and the commission cannot be held responsible for any use which may be made of the information contained therein.